L'Oréal Professionnel Tecni.Art

Client: L'Oréal Professionnel Canada

Goal: promote Tecni.Art products

Audience: Canadian hair salons and hairdressers

Concept: Several hairdressers were selected across Canada and challenged to create a look with the box of Tecni.Art products they received.

Rino, Taz Hair Co. – Toronto

Donna, Donna Dolphy Hair – Toronto

Yannick, U Salon Boutique – Saint-Bruno

Thad Deus, Barber at Notorious Montreal

Jason, Orbite – Montréal

Nadia, Effusion Artiste Coiffeur – Montréal

Dennis, Privé par David d’Amours – Montréal

Kevin Gagnon, Barbier chez Ludik